TikTok launches new safety feature to filter self-defined words in Hindi, English

Tik Tok

Giving Indian users more account management control on its platform, video-sharing app TikTok on Friday launched a new safety feature that allows them to filter self-defined words in Hindi and English from the comments section.

The “Filter Comments” feature would automatically remove up to 30 user-defined words from the comments section. Users can also change the listed words as and when they want, the company said in a statement.

The safety feature comes as part of TikTok India’s #SafeHumSafeInternet and #BetterMeBetterInternet campaigns launched in partnership with the Cyber Peace Foundation to mark the Safer Internet Day (SID) on February 4.

The app’s existing privacy and safety settings allow users to decide who can comment and react to their videos or send them a message and download content from their accounts.

TikTok has over 54 million monthly active users (MAUs) in India. The social video app recently reached one billion global downloads on the Apple App Store and Google Play Store, Sensor Tower revealed.

Owned by China-based company ByteDance, TikTok was first launched in China in 2016 as “Douyin”. It was rolled out to international markets in 2017.